I'M
Sijia Li.
SERVICE DESIGNER
UI/UX DESIGNER & RESEARCHER
I'm Sijia.Li, a service designer and researcher with a background in industrial design and a deep curiosity for human behavior. Currently studying at the Royal College of Art, I focus on uncovering subtle user needs and translating them into meaningful, human-centered solutions that promote social and environmental impact.
With experience across digital services, sustainability, and community engagement, I combine empathy-driven research with systems thinking to co-create with users and stakeholders. Whether it’s designing tools for nature-based tourism or improving digital experiences for public services, I’m always seeking ways to connect people, technology, and society more thoughtfully.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
FIGMA
85%
PHOTOSHOP
85%
ILLUSTRATOR
95%
3D MODELING
80%
RENDERING
80%
ARDUINO
70%
PROCESSING
75%
02 PORTFOLIO
03 Educational Experience
2024 -- 2025
Royal College of Art
MA Service Design
Focused on service experience design, value proposition and business model development.
Applied interdisciplinary methods including design ethics, futures thinking, reflective practice, and storytelling.
Explored complex social systems and translated human-centered insights into actionable strategies with strong awareness of systemic impact.
2020 -- 2024
Xi'an Jiaotong-Liverpool University
BEng Industrial Design
First-Class Honors Degree
Focused on User-Focused Research, Ergonomics,
UI/UX Design, 3D modeling, Sustainable design,
Design Communication and Design ethics.
Explored how to merge engineering methods with human-centered thinking, gradually applying user research and service design to product development.
CONTACT
I'm a service designer and researcher. Click here to add your own text and edit me. Whether you have a project idea, a question, or just want to say hello — I’d love to hear from you.
Tel: +44 7436551837
Tel: +86 13840087200
